Producers often lack direct-to-end-user marketing capabilities. They face complex marketing channel decisions regarding objectives, alternatives, and partners. Getting marketing channel strategies wrong hurts sales, marketing, and finances. Ongoing marketing channel trends also mandate continual adaptation.

Centricity offers deep expertise in all marketing channel issues. We evaluate marketing channels to build optimized, integrated channel models. We help select and manage marketing intermediaries and e-commerce partnerships. And we enable adaptation to emerging multichannel marketing trends.

Our services feature marketing channel evaluation and strategy consulting, marketing intermediary selection and motivation, omni-channel integration, and marketing channel partner conflict mediation. We bring tighter marketing channel alignment to client’s needs, improved coordination and performance, reduced channel risks and conflicts, and future-ready integrated marketing networks.

Centricity clients benefit from increased sales through optimized marketing channels, expanded reach via integrated e-commerce, sustained long-term marketing channel improvements, and suitable growth strategies. In essence, producers benefit from our help with their marketing channels. Our specialized capabilities improve marketing channels to directly translate into tangible business outcomes and growth for clients.

Retailers face mounting pressures from rising competition, the need to adapt to shifting consumer preferences across channels, and challenges managing complex operations and growing costs. At the same time, opportunities exist to leverage expertise to optimize omnichannel execution, supply chain integration, and merchandising strategies tied to consumer insights.

Centricity offers 30+ years of specialized experience providing assessments benchmarking client business performance against industry leaders. Leveraging hands-on experience and extensive research, we provide data-driven analysis of target consumers, competitors, and channels as well as practical strategies to optimize clients’ business models, operations, and costs.

As objective, independent advisors taking a holistic view across retail functions, we guide tailored recommendations via proven methodologies focused on each client’s unique situation. We provide pragmatic solutions oriented toward actionable next steps for implementation success.

The benefits Centricity delivers encompass increased sales, lower costs, improved productivity and inventory turns, enhanced shopper loyalty and experiences, and ultimately, stronger competitive positioning and growth trajectory.