Companies face significant challenges in making complex product strategy decisions including determining the right product mixes and managing product line depth and breadth across multiple brands in a cost-effective manner. Suboptimal strategies lead to missed growth opportunities and reduced profits.

Centricity’s expertise in strategic product management guides clients through integrated product planning processes. This may encompass recommending optimal product hierarchies, simplifying product lines, identifying product innovation opportunities, and developing brand architecture strategy across five levels from core to potential benefits to identify untapped growth potential. We help to analyze sales/profits and market profiles for each product line to determine appropriate resourcing strategies and brand differentiation opportunities.

Centricity provides an objective external perspective to drive more insightful product decisions. You gain specific strategies for line extensions, product updates, featuring and streamlining offerings for profitability. And branding guidance avoids ineffective co-branding and other branding strategies.

With Centricity, you can implement product and brand strategies that command price premiums and that align tightly with customer needs and preferences. The resulting product portfolios and branding strategies accelerate revenue growth, market share gains, and profitability.

Centricity understands that services are intangible performances. Additionally, 21st century services must address emerging realities like customer empowerment, co-production, and the need to satisfy both employees and customers. Achieving service excellence involves external marketing as well as internal marketing to motivate employees and interactive marketing to leverage both technology and personal touch-points.

Leading services companies differentiate through primary and secondary service features and continual innovation. Quality services also require managing customer expectations and adding self-service options, while understanding that every encounter affects perceptions. Even product companies must offer extensive, high quality, post-purchase services like value-adding pre-sales services activities as well as post-sales support across departments, maintenance, and repair.

Centricity understands the multifaceted aspects of services management, including inherent challenges, emerging realities, best practices, expectation management, and product accompanying services. We emphasize the importance of strategically delivering excellent, customized, and relationship-based service experiences.

Centricity provides invaluable guidance for companies struggling with new product development. High failure rates plague those launching innovative offerings without a rigorous, coordinated process involving all organizational functions and informed by target customer input.

Centricity helps to optimize new product development through proven best practices refined over years advising leading corporations. We coach cross-functional teams through an established multistage process encompassing idea generation, concept testing, marketing strategy, business analysis, prototype development, market validation, and commercialization. Our deep experience in change management and consumer adoption patterns ensures successful navigation of critical decisions and alignment on positioning and targets.

Centricity helps you launch more successful products, accelerate time-to-market, and significantly reduce waste. By facilitating collaboration between departments, providing outside-in perspective, and coupling internal efforts with external input, impact is tangible. Not only do the odds of launch success rise considerably, but offerings resonate stronger with customers.

Centricity transforms new product development from a disjointed liability into a strategic capability delivering sustained growth. Our structured approach for creating resonating offerings provides a much-needed framework for leadership teams to innovate fearlessly.

Companies face persistent struggles to optimize pricing strategies in the face of economic fluctuations and market disruptions. It remains an ongoing challenge to balance pricing approaches across different regions, customer segments, order sizes, and purchase timeframes. However, therein lies a major opportunity to drive revenue growth through data-driven pricing strategies that allow companies to dominate markets via lower costs and strategic adaptations.

Centricity offers a six-step pricing optimization process to evaluate pricing objectives, demand, costs, competitors, methods, and final price points. This enables customized pricing recommendations based on granular analysis of geographical, demographic, and behavioral data. Moreover, Centricity models competitor pricing tactics and runs scenario plans to enable rapid responses to market changes.

Key advantages include improved pricing agility through technology-enabled market analysis, an enhanced ability to leverage pricing differentiation across customer segments, and faster adaptation to competitors or changing conditions.

The overarching benefit is revenue lift through optimized, segmented pricing structures that drive greater market share. This empowers you to achieve competitive advantage and sustained growth despite economic recessions or market disruptions.