Companies often struggle to communicate effectively beyond basic product marketing. This fails to connect brands with prospective customers limiting awareness, affinity, and sales. Moreover, disjointed, inconsistent communications dilute impact and undermine brand image.

Centricity offers an integrated approach to strategic communications planning across advertising, PR, events, digital, social, direct marketing, and personal selling. We help clients deliver synchronized, integrated, marketing communications that coordinate the strategic roles of different disciplines and touch-points. This unified approach reinforces brand positioning for greater awareness, relevance, and brand equity.

Centricity’s methodology is based on time-tested communications principles. This expertise optimizes messaging to resonate with target audiences and drive successful campaigns. Specifically, Centricity employs an 8-step process to align communications to business goals for improved ROI.

Centricity helps you influence audiences across channels to effectively support their business objectives. Our integrated methodology drives strategy-aligned, results-driven communications for brands.

It’s difficult to create breakthrough marketing campaigns amid intense competition for consumer attention and wallet share. Firms sometimes lack expertise to strategically target audiences, to develop compelling messaging, to select an optimal media mix, and to incentivize desired consumer behaviors. This leads to poor marketing ROI and failure to meaningfully grow brand affinity and sales.

Centricity leverages decades of experience to help you successfully address these challenges. Our services span advertising, sales promotions, and customer experiences.  We help develop creative strategies tailored to target customer segments based on actionable insights. We provide guidance to craft assets and media plans customized across communication platforms for maximum cost-efficiency. And we implement measurement frameworks tying activity to brand and sales results.

Centricity provides sales promotion guidance to architect strategic promotions, pricing discounts, coupons, loyalty incentive programs and trade incentives. These are designed to drive specific consumer and retail partner behaviors.

Centricity’s comprehensive expertise across marketing strategy and tactics enables you to effectively engage modern media platforms to connect with audience segments and maximize marketing investment returns ultimately driving sustained growth in leadership and sales.

In today’s digital ecosystem, brands struggle to break through the noise and have meaningful interactions with individual customers. Bulk messaging fails to build real relationships. Meanwhile, online platforms offer rich customer data to segment audiences and enable tailored messaging. Digital channels allow truly personalized brand experiences.

Centricity leverages consumer insights and creativity to help brands master one-to-one digital marketing. We construct comprehensive customer profiles using tracking tools and analytics. We then sift through data to group audiences by shared interests and characteristics. We provide advice on customized digital campaigns aligned to the distinct needs of each segment. With an artful blend of logic and emotion, we help craft relevant messaging and experiences personalized at the individual level. From targeted ads to FAQ websites to lifecycle email tracks, our creative strategy facilitates more intimate brand-consumer relationships.

The payoff is profoundly better digital engagement. When consumers receive relevant communications that demonstrate understanding, they reward brands with increased satisfaction, loyalty, and lifetime value. Messaging that feels personal connects more like conversation rather than interruption, inspiring action instead of apathy or annoyance. Affinity grows through truly acknowledging customers as individuals first. In an increasingly impersonal digital landscape, emotive one-to-one marketing bonds brands and people. Centricity helps clients reap these rich rewards.

Reaching prospective customers and driving measurable engagement has become increasingly difficult with traditional broadcast advertising. Companies often lack the capabilities to directly interact with potential customers and tailor messaging. However, the explosive growth of direct digital marketing presents new opportunities to connect with prospective customers. Channels like email and mobile push notifications enable real-time, personalized targeting.

Centricity provides end-to-end strategy and planning for direct marketing campaigns across all major digital channels. We offer guidance on setting campaign objectives, defining target segments, crafting personalized messaging, and establishing metrics for success.

Our key advantage is our deep expertise in emerging direct digital marketing techniques. We help you optimize campaign performance at every stage from initial planning to execution to measurement and analysis.

The benefits for you are tangible. By leveraging Centricity’s strategic direction, you can improve campaign effectiveness at driving measurable engagement and responses from prospective customers. Our expertise in focusing campaigns and resources leads to increased customer acquisition and sales.

Some firms struggle to effectively manage customer data and gain valuable insights into customer segments and behavior. They lack the capabilities to deeply analyze customer information and tailor engagement strategies. However, CRM systems and data mining techniques allow companies to gather customer data, detect trends, and personalize interactions. One-to-one personalization enables better customer experiences and builds loyalty.

Centricity helps you build robust customer databases employing analytic methodologies and data mining to strengthen your CRM capabilities. We help detect micro-segments, define buyer personas, and map the customer journey for more strategic engagement. You can build more powerful customer data repositories with our help, gleaning smarter insights through analytics to create highly tailored marketing efforts.

The key benefits are substantial. By leveraging Centricity’s guidance around customer data and analytics, you can drive greater customer lifetime value through highly personalized, one-to-one, multi-channel marketing based on a clear understanding of each customer.

Some companies struggle with effectively structuring, managing, and optimizing their sales teams and processes. Sub-optimization results in missed sales opportunities, poor customer service, and limited insights into customer needs. However, a well-designed sales force strategy and aligned processes can be a key competitive advantage enabling you to boost sales, gather valuable customer insights, and strengthen retailer relationships.

Centricity helps optimize your sales forces for maximum productivity and results. We offer sales force design, territory planning, quota setting, compensation planning, customization of sales processes, performance metrics, and CRM systems tailored to your unique needs.

Our key advantage is expertise in structuring, managing, and incentivizing sales teams to drive growth. We can help you select the right sales representatives, provide impactful training, motivate through compensation and coaching, and more.

By leveraging Centricity’s strategic sales force consulting services, you can drive steady sales growth, maintain high customer retention, and capture key insights into customer needs. Partnering with us on sales strategy, operations, workforce optimization, and more leads to improved sales productivity, customer satisfaction, and ultimate revenue lifts.