Client Testimonials

“I have witnessed Michael’s ability to analyze and unleash the potential of a company and its leaders. I have the utmost respect for Michael’s expertise and would recommend him to any company or leader looking to improve and grow their business. He is a strategic thinker, an empathetic listener, and a positive change agent. Michael has helped me personally perform at my best and improve my leadership qualities.”

“While I was President at University of Phoenix, my team and I worked with Michael and his team at Centricity on a project named STARPOST. Project STARPOST was designed to research and recommend new market segmentation, targeting, positioning, and branding strategies to improve marketing effectiveness and student progression in the post-secondary education space.

In a highly competitive environment his unique research and analytical approach and validated findings identified multiple new market segments that were central to the University’s new strategic marketing and new student services strategies. His thoughtful advice, ability to challenge the status quo, shift thoughts and minds, and marshal action for change helped to redefine the future of the University and provided my team with the insights informing our planning processes and successes for years thereafter.”

“As an ad agency creative director, I have witnessed many focus groups that were simply a waste of time and money.  Now, having worked with Michael Hills, I have seen how invaluable this marketing tool can be when properly implemented.  Mr. Hills did his homework with thorough research and preparation.  His understanding of new product development and the many pitfalls facing a manufacturer undertaking such a venture was evident throughout the process.  I highly recommend Centricity to any agency or company in need of strategic support in new product development.  They have talent, experience, and resources to deliver the goods in a cohesive and insightful context.”

“Centricity, and its founder Michael Hills, are professionals with great communication skills and excellent business acumen that work collaboratively with clients at all levels in organizations.  Working alongside Michael and his team at Centricity for two years reengineering our customer experience, with their highly collaborative style, proved enormously beneficial to our stockholders, to our employees, and most importantly . . . to our customers.”

“In my 25 years as a senior financial executive, and having worked with many other consulting firms, I have never witnessed such a high rate of return on the investment made in Centricity’s services as evidenced by the delivered improvements to our business.  It was my honor and privilege to work alongside Michael and his team at Centricity.”

“Ten years ago Michael helped save our business and set the stage for a decade of phenomenal growth and profitability.  Today we’ve retained Centricity to help us address the daunting competitive and marketing challenges we face so we may pass our 50 year-old family business to the third generation.  Our goal is to re-imagine our operations, create a phenomenal customer experience to beat our competitors, and achieve previously unrealized levels of growth and profitability.”

“Centricity’s sales training is a tremendous success story! We’ve seen immediate increases in performance–increased sales and better margins on the products we’ve sold. We’ve noticed a dramatic difference in salespeople’s attitudes and self-esteem. It has been a little over 40 days and we have had our best sales month ever. We are very impressed with Centricity’s sales training.”

“If you are trying to better understand your customers and how to compete for them, then Centricity has the answer. We have engaged Centricity numerous times to perform strategic market and marketing research and strategy development. Centricity’s approach is unique in its rigor and soundness developing potent segmentation schemes and deeper understanding of our customers’ decision and journey then we thought possible. Centricity showed us how we stacked up against the competition and helped us identify effective strategies to capitalize on these insights. Centricity is an invaluable resource to help you with your strategic marketing decision making.”

“Centricity, Inc.’s approach to strategic planning and strategic market management is light years ahead of anything we’ve seen in our industry. The feeling here is that we are prepared to take over the industry’s leadership role.”

“Centricity demonstrated an extraordinary ability to see the future before it happened. They correctly called the radical decline of the dominant industry leader four years before it lost 50% of its market share. Even our most experienced executives didn’t see this event coming.”

“I have attended a number of sales training programs with the largest banks in the country, such as Wells Fargo. I was determined not to repeat the same ineffective training we’ve already had: I wanted a fresh approach that focused three things: 1) making salespeople feel good about themselves and their job, 2) getting them to understand how buyers think and why they buy, and 3) understanding the fundamentals of the sales process for our particular products.

I’m pleased to say that your training not only met, but exceeded my expectations.  It’s apparent from the materials that you took the time to understand our business, and that the training was written exclusively for us.  Perhaps one of your biggest advantages was this truly unique approach.  It made the classes realistic and gave you credibility with the sales force. I know your training was successful because I witness our salespeople using your training everyday!”

“I would like to commend Michael Hills and Centricity  for a job well done.  I was very impressed.  The Centricity sales training programs are great motivators for our sales force. The role-plays are a great way to find your personal sales strengths and weaknesses.  Michael has a way of getting the group to work together as a team. Personally, it has helped me in acquiring new key accounts.  I hope to continue Centricity sales training in the future.”