Centricity's MARKET INSIGHTS Advisory Services
Centricity empowers you by delivering two critical capabilities that drive competitive advantage:
First, we boost analytical proficiencies many lack internally. Our marketing information systems incorporate intelligence processes enabling evidence-based strategic planning. We also provide demand forecasting expertise for growth. You benefit through sharpened strategies, optimized investments, and planning precision unlocking sales and customer loyalty.
Additionally, Centricity elevates your research capabilities. We supply quality data cost-effectively and conduct custom initiatives blending surveys, predictive models and more. This provides the fact-based recommendations clients need to optimize strategic marketing management decision-making.
Centricity fills pivotal gaps hindering competitive advantage. We strengthen analytical muscles and unburden resource-challenged research teams. The result is data-driven strategies, targeted growth initiatives, and optimized choices boosting sales, brand vitality, and customer retention.
Market Intelligence
Many of our clients lack the capabilities to carry out essential analysis, planning, implementation, and control activities in a systematic manner. Specifically, they struggle to adequately assess their information needs, develop required data, and distribute it when necessary to inform decisions. To address this, Centricity helps clients establish marketing information systems comprised of internal records, intelligence processes, and research initiatives. This enables a data-driven approach to marketing strategy development and execution.
Accurate demand forecasts are critical for driving business growth. As experts in this area, we identify major trends and forces shaping our clients’ industries, tracking key demographic, economic, social, environmental, technological and political shifts. By understanding these external dynamics, you can improve your planning processes.
Additionally, we employ proven methods for estimating current and potential demand, including surveys, sales force insights, expert opinions, past sales analysis, market tests, models, statistical analysis and automation.
In summary, many clients lack the analytical capabilities required for precise planning, sharp strategy development, optimal investment allocation and sustained competitive advantage. We provide the guidance needed to boost these capabilities, increase environmental awareness, and produce accurate sales projections. This unlocks planning precision, sharpens strategies, targets investments for growth, and provides a competitive edge.
Market Research
Companies need marketing insights to inform strategy decision-making. But conducting comprehensive research is time and resource intensive for internal teams who often lack skills or best practices to collect and analyze data accurately. Centricity provides the opportunity to obtain high-quality secondary datasets cost-effectively and to employ our deep expertise and creativity to help design and execute targeted primary research initiatives.
Centricity employs scientific marketing research processes including multiple qualitative and quantitative research methods such as surveys, interviews, and focus groups. We build predictive models to estimate effects of marketing mix on sales and brand equity and cost-benefit analysis to quantify ROI of marketing initiatives.
We offer a blend of secondary datasets, proprietary partner assets, and custom research investigations providing a complete of view a select topic of investigation. We deliver high quality research, fast-cycle, without high consulting fees. Our high-quality research surpasses many company’s’ Do-It-Yourself approaches.
The key benefit Centricity delivers for executives is data-driven insights and recommendations to make fact-based strategic and investment optimization decisions driving sales, brand engagement, and long-term customer loyalty.