centricity [sen-tris-i-tee] or /sɛnˈtrɪs ɪ ti/ verb: to focus and concentrate all interest, emotion, and force toward a center—the customer—from which all value emanates/radiates; to reverse business perspectives from “inside-to-outside” to “outside-to-inside”—the customer’s perspective—and concentrate action toward the singular goal of maximizing customer lifetime value.
“The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.”
Vince Lombardi, Green Bay Packers
Centricity—What's in a Name?
Unleashing the Power of Customer-Centric Strategy
Centricity, Inc. embodies an unwavering commitment to customer-centricity—placing customers at the heart of your business as the lifeblood of success. Our name signifies reorienting your perspective, operations, and value proposition around deeply understanding and serving customer needs to maximize lifetime value and loyalty.
Our Defining Traits
We are defined not just by what we do, but also by how we do it. Centricity consultants embody key traits that characterize our approach to serving our clients.
Our Lives—Agile and Collaborative
We are an agile and collaborative team. Our agility allows us and our clients to foresee and swiftly adapt to future changes while seizing opportunities. We work collaboratively, promoting internal teamwork and cultivating an external network of partners with shared values and complementary skills.
Our Hearts—Passionate and Compassionate
Our consultants are driven by passion and compassion. We are dedicated to delivering exceptional results for our clients while deeply caring for our joint teams, fostering empathy for all stakeholders, communities, and the environment. Passion and compassion fuel our spirit, guiding us to work with integrity, transparency, joy, enthusiasm, gratitude, and collaboration.
Our Minds—Creative and Disciplined
Creativity and discipline define our approach. We innovatively serve customers, solve complex problems, and overcome common trade-offs. As continuous learners, we embrace ingenuity, imagination, and discovery to propel us forward. Simultaneously, we maintain discipline, focusing on promising opportunities and executing with consistency and effectiveness.
Our Spirit—Passion, Innovation, Integrity
Our spirit emerges from our passion, creativity, agility, discipline, and collaboration. We innovate swiftly, guided by structured methods, to provide profound meaning and enrichment for our clients. Viewing challenges broadly, we seek wisdom and integrity, prioritizing actions that nourish clients’ lives. We know true reward arises from aligning with the soul’s ethics and values.
Our Vision and Aspirations
Our primary goal is to deliver exceptional service, fostering long-term client relationships built on trust and satisfaction. We strive to maintain a collaborative, fulfilling work environment that engages and rewards our clients and consultants. We aim to operate sustainably and profitably, enabling reinvestment and gradual scaling without compromising quality or values. We aspire to make a meaningful impact by helping clients achieve their goals and drive positive change. We value independence and innovation, avoiding growth demands that undermine our culture or our client’s projects. We prioritize developing internal talent, providing opportunities for mastery and leadership. Ultimately, we aspire to actualize our purpose and values while achieving sustainability, focusing on quality and delivering exceptional value.
Our Core Beliefs
At Centricity, we believe consulting is a helping profession built on mutual understanding and respect. We earn trust through genuine competence, integrity, empathy, and dedication to your success. Rather than imposing solutions, we first seek to understand your needs and goals, then collaborate closely to help you achieve your objectives. This partnership approach has fostered long-term client relationships, some spanning over 15 years, based on friendship, respect, and shared aspirations. We’ve learned that work is exponentially more productive and fulfilling when grounded in trust and aligned goals, allowing our clients the flexibility and support to enhance performance and reach their full potential.
Our Core Values
Centricity's Foundation—Competence and Expertise
Centricity’s commitment to exceptional results is built on our team’s competence and expertise. We bring deep knowledge and experience to each engagement, staying at the forefront of industry trends. Our understanding of business processes, technologies, and market dynamics allows us to provide tailored solutions that drive measurable outcomes.
Our expertise extends beyond technical skills, including the ability to listen attentively and understand our clients’ goals. By combining domain knowledge with a client-centric approach, we forge strong partnerships based on trust and shared success.
Centricity’s commitment to competence and expertise ensures high-quality work that exceeds expectations. We strive to be trusted advisors, providing strategic guidance, innovative solutions, and flawless execution.
Centricity's Unwavering Commitment—Integrity
Integrity is an uncompromising principle that guides every aspect of Centricity’s business. We believe true success is achieved through honest, ethical, and transparent conduct. Integrity is deeply ingrained in our culture, reflected in every interaction with clients, partners, and colleagues.
Trust is the foundation of successful relationships, and we tirelessly work to earn and maintain it. Clients rely on us to act in their best interests, provide candid advice, and deliver on promises. We are accountable for our actions and outcomes, holding ourselves to the highest standards of professionalism and ethics.
Integrity is an integral part of who we are, influencing every decision and action. Our unwavering commitment ensures clients can trust us as their long-term strategic partner, always acting with their best interests at heart.
Centricity's Core Approach—Empathy and Understanding
Empathy and understanding are the cornerstones of Centricity’s consulting approach. We put ourselves in our clients’ shoes to grasp their unique challenges, goals, and aspirations. By actively listening and fostering open communication, we create a safe space where clients feel heard and valued.
Our team delves deep to uncover the root causes of challenges, asking probing questions and challenging assumptions. This comprehensive understanding enables targeted, effective solutions tailored to each client’s context.
We extend empathy and understanding to our own team, fostering a culture of compassion, respect, and inclusivity. Valuing diversity allows us to approach problems from multiple angles and generate innovative solutions. By genuinely caring about our clients’ success, we build trust and create a foundation for long-term partnerships.
The End Result—Lasting Professional and Personal Relationships
At Centricity, building strong, enduring relationships with clients is key to our success. We focus on establishing trust, respect, and open communication from the start, investing time to understand their business objectives, culture, and values. This collaborative environment allows ideas to flourish and challenges to be overcome together.
We connect with clients beyond the professional realm, recognizing them as individuals with unique experiences and aspirations. Building deeper, meaningful connections enhances our ability to serve them effectively.
Within our team, we prioritize strong relationships through open communication, collaboration, and mutual respect. A cohesive, supportive team is essential to delivering exceptional results.
By nurturing these connections, we create a virtuous cycle of trust, loyalty, and shared success. Clients can count on us as long-term partners invested in their growth.
Our Philosophy of Operations
Centricity’s philosophy of operation is a set of guiding principles, values, and beliefs that underpin how we conduct business and make decisions. It encompasses our approach to our work, our stakeholders, and and our role in the environment, society, and community. It helps us align our daily practices with our strategic direction, create a cohesive culture, and deliver consistent brand experience.
Servant Leadership—Empowering Clients
Centricity’s servant leadership philosophy prioritizes clients’ needs and well-being, focusing on enhancing individual growth and performance to drive organizational success. By actively listening and responding to the personal and professional values of every stakeholder, Centricity consultants foster an environment of collaboration and empowerment. This commitment to personal involvement and leveraging the collective wisdom of the organization enables transformative change that benefits the entire ecosystem. Through our dedication to serving clients’ objectives and unleashing the potential of others, Centricity’s servant leaders create lasting value and positive impact for all stakeholders involved.
Our Employees—Our Greatest Asset
Centricity’s employees are our greatest asset, embodying passion, expertise, and a commitment to excellence that directly benefits our clients. With a strong focus on collaboration, innovative thinking, and authentic communication, Centricity’s consultants provide customized attention and care to understand and address each client’s unique needs. Centricity’s dynamic learning culture ensures continuous improvement and expansion of relevant skills, enabling the delivery of high-quality services and novel, valuable perspectives. By prioritizing lifelong growth and customer responsiveness, Centricity’s employees foster trust, demonstrate camaraderie, and create positive experiences that showcase our dedication to our clients’ success.
Our Ethical Priorities—Foundation of Trust and Value
Centricity’s ethical priorities are the foundation of our client relationships, ensuring integrity, transparency, and trust. By safeguarding client confidentiality, avoiding conflicts of interest, and providing impartial, evidence-based advice, Centricity delivers high-quality work that prioritizes client goals and positive outcomes. Our commitment to continued learning and improvement enables it to stay at the forefront of our field, and our ethical marketing practices ensure truthful representation of our capabilities and experience. Through an ongoing emphasis on ethics in all aspects of our operations, from leadership to day-to-day decision-making, Centricity maintains professional integrity and establishes clear boundaries that benefit both clients and our firm..
Driven to Deliver Superior Service, Value, and Client Satisfaction
Centricity’s concern for survival, growth, and profitability is offset by our commitment to delivering superior consulting service quality, value, and customer satisfaction. By prioritizing long-term, loyal client relationships and consistently serving clients better than competitors, Centricity aims to achieve sustainable success. Our focus on meeting and exceeding client expectations through high-quality judgment, expertise, and innovative solutions is central to our growth strategy. Our formal customer satisfaction measurement system and constant solicitation of client feedback demonstrate our dedication to continuous improvement and client success. Ultimately, by cultivating strong professional and personal relationships and solving clients’ unique problems, Centricity positions itself for long-term strategic and financial success.
Our Concern for the Environment, Society, and Our Community
Environment—Leading with Green Practices
Centricity embeds environmental sustainability into its core identity and operations through measurable targets, green policies, eco-friendly practices, and stakeholder engagement, empowering clients to contribute to urgent global climate goals and societal expectations.
Society—Uniting Purpose and Profit
Centricity integrates social responsibility into its consulting services and operations, leveraging CSR initiatives, diverse partnerships, thought leadership, and purposeful practices to position itself as an ethical partner guiding clients on uniting purpose with profits for stakeholder benefit.
Community—Serving with Commitment and Expertise
Serving our community by listening, engaging in dialogue, and committing resources through partnerships, pro bono work, inclusive hiring, employee volunteering, thought leadership, and accommodating policies. Centricity’s expertise and culture of caring promote development and hope to attract clients seeking a partner attuned to community needs and solutions.