Companies often struggle to fully understand customer needs, meet expectations, ensure satisfaction, calculate lifetime value, and retain profitable customers. This frequently leads to lost sales, higher customer acquisition costs, and lower profits.

As experts in customer relationship management, total quality management, and determining customer value, Centricity can assess your current customer strategy and develop targeted programs to attract and retain the right, profitable customers.

Centricity provides customer intelligence through market research, data analysis, surveys, and customer interactions to deeply understand customer expectations and needs. We assist you in gaining insight into customer perspectives, benchmarking against competitors, calculating lifetime value, and quantifying the impact of different customer retention strategies.

By partnering with Centricity, you can create higher value for customers, improving satisfaction, loyalty, referrals, lifetime value, and profits. You can also optimize your customer relationship management approach to direct more resources toward your most valuable customers.

The end result is an organization focused on consistently meeting and exceeding customer expectations, retaining profitable life-long customer relationships, and deriving maximum value from your customer base.

Companies often design products, marketing campaigns, and customer engagement strategies based on assumptions rather than data-driven consumer insights leading to poor resonance with target customers, missed sales opportunities, and failure to capture full market potential.

Centricity leverages cutting-edge research methodologies to uncover deep insights into the cultural, social, psychological, and situational factors driving consumer behavior. These revelations allow you to make decisions grounded in empirical evidence rather than speculation.

We examine the main categories of external influences on consumers and the key psychological processes that affect consumer behavior. This reveals how our clients’ consumers think and make decisions.

With cultural, social, and personal context from Centricity, you can precisely identify consumer segments, decision making units, and the perspectives of initiators, influencers, deciders, buyers and users. Understanding psychology empowers you to align branding, messaging, offerings, and experiences with consumer information processing and decision-making approaches.

Centricity’s empirical, rigorous, and holistic analysis of consumer behavior enables you to develop razor-sharp strategies, impactful campaigns, and customer experiences that deeply resonate with high potential targets. This ultimately drives revenue growth, brand affinity, competitive advantage, and market leadership.

Organizational buying is a complex process involving multiple decision makers, influencers, approval steps, and considerations. Companies often lack the expertise to effectively market to the different members of an organization’s buying center. As a result, they sometimes miss out on significant opportunities for sales, reciprocal relationships, and cross-selling.

Centricity helps solve this problem by mapping organizational buying behavior, enabling clients to navigate business buying complexity and win more bids. Our specialized expertise identifies buying process initiators, users, influencers, deciders, approvers, buyers, and gatekeepers. We possess deep knowledge of organizational buying, distinguishing us from general management consulting firms. We tailor buying process frameworks specific to your industry, business model, and priorities.

Our expertise in organizational buying complexity strengthens customer-supplier relationships by optimizing sales and marketing targeting. This contributes to expanded market share, reciprocal partnerships, and cross-selling opportunities further driving business growth. The end result is more won bids, closed complex B2B sales, and long-term reciprocal business relationships.